X-Men Origins butchered the Deadpool character, deviating from the comics and buckling under the weight of the 2009 writers strike. Eleven years of banging his head against a wall… until 2009.įinally, he got the call! He would be co-starring in the new X-Men flick as Deadpool, a weird creature robot with laser eyes, no mouth, and sword hands. Eleven years of what he describes as borderline harassment and semi-illegal activity. Ryan Reynolds cried when he first saw the Deadpool costume because it marked the end of an eleven year struggle. My bicycle ain’t broke, but I’m sure glad I gave my car a shot. By going in a new direction maybe you’ll find it ain’t broke, but it ain’t working as good as you thought it was. Sure, if it ain’t broke, don’t fix it, but you should question it. You can’t wait for something to break down before considering alternative moves. I love the phrase, “if it ain’t broke, don’t fix it,” but it leaves plenty room for error.
#WALMART DEADPOOL MOVIE COVERS MOVIE#
The result? Publications like Esquire, calling it a Marvel Movie for people who don’t like Marvel Movies while also being rated one of the best comic book movies of all time. In the same way Old Spice gave the finger to companies like Axe with their lampooning of ultra-masculinity, Deadpool mocks the superhero genre while belonging to it. Armed with a cynical edge and a saturated market, Deadpool broke out in 2016 and asserted itself as the anti-comic-book-comic-book movie. But what happens when it’s exhausted the market? Who’s left holding the bag?Įnter Deadpool. This movie makes money so it keeps being made. Origin story, love interest, “With great power comes great responsibility”, CGI montage… you’ve seen it before. That’s a saturated market, considering they’re all the same movie. Since the year 2000, there have been well over 50 movies released based on comic books.
Outside of the opening-weekend push, there’s plenty for marketers to learn from the the franchise and Canada’s second-best Ryan.
I never thought I’d say, “I’m happy for Ryan Reynolds”, but he and his team ran a marketing clinic for Deadpool 2 and game recognizes game. I’m not a die-hard fan or anything, but the marketer in me is hoping for the Good Will Hunting of comic book movies.
Even if you’ve cut your cable, #deletedFacebook, and lived in a hole for the past month, the answer is Yes – you’ve seen promotions for Deadpool 2.įrom reviving my love of Bob Ross, to sharing the stage with Celine Dion, Deadpool 2 has redefined what it means to promote a film. Do you shop at Walmart? Do you watch soccer? Do you have… actually, nevermind.
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